EXPERIENCE / NEXT WAVE MANAGEMENT
Perspective earned
in practice.
Commercial advisory shaped by consulting engagements, luxury retail leadership, and firsthand experience building a product business.
Selected engagements below are anonymized to respect client confidentiality.
01 / SELECTED CONSULTING ENGAGEMENTS
Commercial challenges.
Focused responses.
Luxury fashion / Revenue growth
Context — Overstocked and out-of-season inventory during the COVID-19 pandemic.
Work & result — Targeted marketing and sales promotions that tripled the client’s revenue.
Luxury retail / US market entry
Context — A Canadian luxury retailer seeking to attract and convert US customers.
Work — Developed a US market-entry platform using e-commerce diagnostics and Google and Shopify data.
Swimwear / Brand repositioning
Context — An established brand refining its market position.
Work — Repositioned the brand through behavioral targeting based on customer interests, purchase intent, and location.
Skincare / E-commerce assessment
Context — A plastic surgery and skincare business adapting during the pandemic.
Work — Audited e-commerce strategy, online pricing, brand storytelling, and competitive positioning.
02 / AN OPERATOR’S PERSPECTIVE
Experience beyond
the advisory room.
Luxury retail leadership / CELINE
As Operations & Performance Manager and Acting Store Manager, Andrea grew net sales 12.5% year over year. Appointment business increased from 10% to 30% in three months through clienteling and team performance management.
Building a brand / Studio Rhea
Developed and launched a cashmere collection, coordinating product development and sourcing with a Mongolian factory. The business reached profitability within its first year and hosted a three-day luxury hotel pop-up.
A foundation in international business.
Andrea holds an MSc in Luxury Goods & Services from the International University of Monaco and an MBA in Entrepreneurship & Innovation from the University of Business and Economics in Vienna.